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What the Dog Saw and

Other Adventures

What is the difference

between choking and panicking? Why are there dozens of varieties of

mustard-but only one variety of ketchup? What do football players

teach us about how to hire teachers? What does hair dye tell us

about the history of the 20th century?

In the past decade,

Malcolm Gladwell has written three books that have radically

changed how we understand our world and ourselves: The Tipping

Point; Blink; and Outliers. Now, in What the Dog

Saw, he brings together, for the first time, the best of

his writing from The New Yorker over the same

period.

Here is the

bittersweet tale of the inventor of the birth control pill, and the

dazzling inventions of the pasta sauce pioneer Howard Moscowitz.

Gladwell sits with Ron Popeil, the king of the American kitchen, as

he sells rotisserie ovens, and divines the secrets of Cesar Millan,

the "dog whisperer" who can calm savage animals with the touch of

his hand. He explores intelligence tests and ethnic profiling and

"hindsight bias" and why it was that everyone in Silicon Valley

once tripped over themselves to hire the same college

graduate.

"Good writing,"

Gladwell says in his preface, "does not succeed or fail on the

strength of its ability to persuade. It succeeds or fails on the

strength of its ability to engage you, to make you think, to give

you a glimpse into someone else's head." What the Dog

Saw is yet another example of the buoyant spirit and

unflagging curiosity that have made Malcolm Gladwell our most

brilliant investigator of the hidden

extraordinary.

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Tác giả Malcolm Gladwell
ISBN 9999187416792