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Bring your students the most thorough, up-to-date, and relevant collection of strategic management cases available within this market-leading, comprehensive case text. Developed by highly respected experts and award-winning instructors Ireland, Hitt and Hoskisson, "The Management of Strategy: Cases, 9/e, International Edition" combines the latest cutting-edge research in strategic management with impeccable scholarship and a practical global focus. There is a selection of new, compelling cases that examines a broad range of critical strategic management issues confronting managers today in U.S. as well as global organizations. Many of these timely cases offer full financial data and all are supported by comprehensive Instructor's Case Notes to guide analyses. CengageNOW online teaching tools and a complete electronic business library help keep cases relevant and your presentation and data current. Count on this engaging, complete case book to provide the practical understanding students need to effectively apply strategic management tools and techniques for increased performance and a competitive advantage.

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Thông tin chi tiết
Tác giả R Duane Ireland,Robert E Hoskisson,Michael A Hitt
Nhà xuất bản South-Western
Năm phát hành 04-2010
ISBN 9780538753203
Trọng lượng (gr) 794
Kích thước 1.8 x 24.9 x 20.1
Số trang 408
Giá bìa 2,644,000 đ