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The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

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Thông tin chi tiết
Tác giả Robert Steven Kaplan,David P. Norton
Nhà xuất bản Harvard Business Review Press
Năm phát hành 09-1996
ISBN 9780875846514
Trọng lượng (gr) 658
Kích thước 3.0 x 24.0 x 16.0
Số trang 336
Giá bìa 816,000 đ