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Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.

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Thông tin chi tiết
Tác giả Mark W Johnston,Greg W Marshall
Nhà xuất bản McGraw Hill Higher Education
Năm phát hành 08-2010
ISBN 9780070172470
Trọng lượng (gr) 1
Kích thước 2.5 x 26.1 x 20.3
Số trang 456
Giá bìa 613,000 đ