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Analysing Multimodal Documents presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to a linguistically-based method of analysis that shows how different modes of expression--including language, rhetoric, images, typography, colour and space--go together to make up a document with a recognizable genre. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.

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Thông tin chi tiết
Tác giả John Bateman
Nhà xuất bản Palgrave MacMillan
Năm phát hành 07-2008
ISBN 9780230002562
Trọng lượng (gr) 499
Kích thước 2.3 x 21.8 x 14.0
Số trang 334
Giá bìa 697,000 đ