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For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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Thông tin chi tiết
Tác giả Philip Kotler,John T Bowen,James C Makens
Nhà xuất bản Pearson Education Limited
Năm phát hành 07-2013
ISBN 9781292020037
Trọng lượng (gr) 1179
Kích thước 2.0 x 27.0 x 21.0
Số trang 636
Giá bìa 1,037,000 đ