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MKTG 2 delivers exactly what today's students need ? and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!

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Thông tin chi tiết
Tác giả Charles W Lamb,Joseph F Hair
Nhà xuất bản South-Western
Năm phát hành 03-2008
ISBN 9780324659801
Trọng lượng (gr) 930
Kích thước 1.5 x 27.2 x 21.6
Số trang 326
Giá bìa 1,263,000 đ