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THE MANAGEMENT OF STRATEGY: CASES, International Edition, 8e, is a comprehensive Strategic Management text that combines proven scholarship; cutting-edge research; a practical global focus; and the most thorough, up-to-date, and relevant business examples and cases available. Now, this trusted business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online learning tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library that makes in-depth research simple. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model to illustrate how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples, outstanding figures and models, and a wide selection of case studies to give students an effective overview of critical issues they will confront as rising professionals in today's evolving business environment.

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Thông tin chi tiết
Tác giả Michael A Hitt,R Duane Ireland,Robert E Hoskisson
Nhà xuất bản South-Western
Năm phát hành 04-2008
ISBN 9780324587043
Trọng lượng (gr) 568
Kích thước 1.5 x 24.9 x 20.1
Số trang 336
Giá bìa 1,899,000 đ