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"International Business 4E" provides students with the attitudes, knowledge, and skills for entry-level international business and marketing occupations. Content includes political, legal, financial, economic and social/cultural considerations. Students will be able to understand and compare the way in which business and marketing is conducted domestically versus internationally. The text covers real-world applications, projects, technology, ethics, and cross-curricular links. Students will find the communication sections particularly useful in helping them prepare international communication and trade documentation. The technology coverage from a global perspective helps students research and prepare interactive multimedia presentations.

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Thông tin chi tiết
Tác giả Les Dlabay,Jim Scott
Nhà xuất bản South-Western
Năm phát hành 02-2010
ISBN 9780538450423
Trọng lượng (gr) 1
Kích thước 2.8 x 27.7 x 22.4
Số trang 640
Giá bìa 2,931,000 đ