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In Corporate Responsibility, Paul Argenti covers the growing discipline and functional area of Corporate Responsibility (CR) in organisations. Within the broader definition of CR, Argenti makes the case that corporate social responsibility is good for business and focuses on how leaders can balance the needs of their organisations with responsibilities to key constituencies. Through cases focusing on the social, reputational, and environmental consequences of corporate activities, you'll learn how to make difficult choices, promote responsible behaviour within your organisations, and understand the role personal values play in developing effective leadership skills. Corporate Responsibility also: * Makes the business case of CR, explaining the financial, strategic, competitive, and social benefits of CR * Outlines the three components of CR, outlining the corporation's responsibility to the environment, to society, and to consumers * Discusses the role of ethics and philanthropy as it relates to corporate responsibility * Explains how to communicate and implement CR strategically and effectively.

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Thông tin chi tiết
Tác giả Paul A Argenti
Nhà xuất bản SAGE Publications Inc
Năm phát hành 09-2015
ISBN 9781483383101
Trọng lượng (gr) 505
Kích thước 2.0 x 21.0 x 15.0
Số trang 408
Giá bìa 1,241,000 đ