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Ideal for the beginning student or the experience public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, you'll have resources you can take away from the classroom.

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Thông tin chi tiết
Tác giả Turk,KRUCKEBERG,NEWSOM
Nhà xuất bản Wadsworth Publishing Co Inc
Năm phát hành 05-2006
ISBN 9780495091325
Trọng lượng (gr) 771
Kích thước 1.5 x 25.2 x 20.3
Số trang 416
Giá bìa 1,447,000 đ